The makeup of the rowhouse project, with upstairs and downstairs units, is a strong candidate for advanced sound reduction techniques. The challenge with wood frame buildings, as we typically build today, is that they are excellent at transmitting sound and vibration, especially through the floor.
As the project owner/builder/person in charge of everything, I have to make the decision on what additional materials are worth the investment to reduce sound. To me, significant expenditure is justifiable here, because sound transmission through the floor is particularly annoying. A noisy building could lead to a reduction in satisfaction of the residents, higher turnover, conflict and complaints to management (i.e me), etc.
It is hard to quantify a certain amount of sound reduction, measured by STC rating, for a given amount of money spent. Despite the lack of certainty, I am going to go ahead and invest where I have come to believe, after my research, major improvement can be made. I believe the biggest issue will be footsteps, or banging, music, and conversation from those living in the upper unit, which happens to be located above the bedroom of the lower unit. Impact noise I have come to believe cannot be mitigated without some different ceiling assembly and products than are conventionally used.
The primary technique I am going to deploy is a rubber clip that is used to attach the drywall to the ceiling. By disconnecting the drywall from the structure, impact noise will be dampened, I am also going to use a green glue gell product that is spread in between the double ceiling drywall sheets (both type x 5/8 drywall).